Google penalty – how to avoid them in 2020

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Google penalty is sanctions given to webmaster which may come when they go against Google guidelines or due to changes in Google algorithm.

 Google penalty – How to Avoid Them in 2020

google penalty


Google penalties are sanctions given to webmaster which may come when they go against Google guidelines or due to changes in Google algorithm. The result of Google penalty leads to either reduction in traffic or total removal of contents or business from Google search engine result pages.

Google penalty can hurt the progress of your business. For instance, when your search presence gets reduced, your revenue will reduce because of low traffic. This can happen to any website

When a webmaster gets penalized, it does not mean they did something fraudulent. Sometimes you can be penalized through one of your honest effort trying to make your website rank for search engine result.

As a webmaster, you must try to avoid google penalty. This is because to recover from this penalty may be difficult. Also, getting your rank back on Google will be difficult when you are penalized.

 This is why you need this article. Ensure you read through; it may help you out

Type of Google penalty

There are two major types of Google penalty. You can either be penalized by manual action or by Google algorithm change.

1.    By manual action

 these are penalty given by Google human moderators. These moderators visit sites regularly to ensure that they follow the company’s guidelines. Once they find any website going against their rules, they will penalize the site as a warning to others.

A message will be sent to the webmaster through Google SearchConsole and also in their email address stating the reason why they are given the penalty.

2.    Algorithm change

Most of Googles activities are being run automatically through an algorithm. This algorithm changes over time. Algorithm change penalty comes when your site doesn’t meet up with the requirement of the algorithm latest update. The result of algorithm penalty is usually a drop in site traffic.

Why you can be penalized?

The major reason why you can be penalized is backlinks. Webmasters break Google’s rules when they get backlinks through manipulative means. Google will penalize any website with such backlinks so that it will serve as a warning to others.

Google feels those backlinks have no internet value; so they will be removed from the search engine result pages. 

Here are some common backlinks types you need to avoid:

 Avoid backlinks from the categories below:

A.    Websites under Google sanctions: 

before you link a page from another site, you need to find out if they have not been banned by Google. In other words, check if they are still on Google search result pages. A simple Google search like “site:website.com” will do.

B.     website not related to your niche: 

Google places a lot of value to the kinds o links you have and where it is coming from. You don’t just generate links from anywhere or any site, make sure they are related to your niche.

C.    Avoid websites with plagiarized content: 

as we know Google likes original content. So getting links from sites with any form of plagiarized content is a “No” for Google. Also, avoid them strongly if you want to avoid Google penalty.

D.    Avoid hiding text or links:

 hiding text with Cascading Style Sheet (CSS) code could land you into Google’s penalty.

E.    Avoid links that will redirect visitors deceptively: 

adverts and links that redirect visitors automatically are not good for your site so avoid them.

F.    Always do a routine check on your website in case of spyware, virus or adware. 

hackers target website for one reason or the other. when your website is hacked so many spammy links will be connected to it. so do well to protect your website from hackers

G.    Avoid stuffing your contents with particular keywords: 

always follow guidelines for numbers of time a keyword can appear in a writeup. If you are a WordPress user, Yoast SEO would be nice, it has all features to optimize pages for you.

 READ: BEST BACKLINK TOOL FOR SEO

 How to avoid Google penalty

There are many things you can do to protect your site from Google penalty.  Here are some of the ways to avoid Google penalty.

1.    Ensure your content is rich and original:

Content is still the surest way of avoiding any Google sanctions. Always make sure contents on your website are plagiarism-free and they must be rich.

You must try to avoid generating content automatically or posting a guest post from low-quality websites.

 2.    Stop targeting a particular anchor text

Anchor texts are text used to link a site. Avoid targeting a specific keyword while trying to rank your website. Google usually detect any anchor text spamming on websites and penalize them.

So try and mix up the texts or phrases you use for anchor tags.

3.    Be careful when guest posting on sites:

Though guest posting is a very good link building strategy, you need to be careful on the target you use. Also, It is advisable not to aim for many backlinks within a short time. Google may see such backlinks as unnatural or unreal which may trigger a penalty from Google.

4.    Protect your site from hackers at all cost

The action of hackers on your websites can attract Google penalty. Google may delist your site or reduce your search presence on Google search.  So you need to protect your site from hackers at all costs

5.    Avoid making your posts unnecessarily long

The main essence of blogs or website is to dish out content to viewers or readers. The mistake most people make is trying to fill a page with adverts that will make the post too long to read. Google wants webmasters to deliver contents to viewers as early as possible without making it unnecessarily long.

6.    Fight against negative SEO

You need to fight against any effort of competitors who may want to hurt you SEO and get you penalized by Google. The most popular way they do is by linking a lot of spammy site to you.

Once Google notices the presence of spammy links to your site, they will consider your site as a low-quality one. This will affect your SEO and put you close to google penalty.

The best way is to solve this is to disavow the links. You can make use of Google disavow tool to do this; all you need is to create a .txt file containing the list of all the spammy links then upload it on Google disavow page.


Conclusion

So many have been penalized by Google but they don’t know. You need to watch out or any wrong practices you may have been engaging before and change. This will help in preventing any penalty from Google.

I believe with this article you can help protect your site from Google penalty.

Please drop a comment below if you find this article interesting.

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