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How to Start a Successful Blog

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In the journey of blogging, there are many steps to be taken. The steps must be carefully taken to make the blog successful

How to Start a Successful Blog


In the journey of blogging, there are many steps to be taken. The steps must be carefully taken to make the blog successful. The question of how to start a successful blog is one question that every prospective blog owner must answer. The way and manner that you start a blog will determine how successful you will be in managing it.

What determines a successful blog from a failed one is not how much money was made from the blog. It is how well it has progressed since its creation and implemented the process of reaching its target audience. 

What is a Blog?

Most people who have indicated an interest in starting a blog first learned about it from big names in the content creation industry. Names like Linda Ikeji and Bella Naija ring a bell in the ears of many youngsters who are enthusiastic about beginning the blogging journey.

There are various ideas about starting a successful blog and they all seem to point to one factor, money. For most people, a successful blog is one that can make them super-rich like Linda Ikeji but it is not so.

A blog is an online platform created to provide certain information to the public. The goal of most blogs is to reach as many people as possible based on the type of blog. Not every blog is created for financial purposes.

Types of Blogs

There are different reasons why people establish blogs and these reasons are behind the different types of blogs.

Personal Blogs

Individuals can own blogs to promote different types of content to the public. Personal blogs often contain less specialized content except in cases where there are professionals.

Corporate Blogs

These blogs are owned by corporate organizations that may offer a wide range of services. Corporate blogs have more features and provide more accurate information to the public.

Ecommerce Blogs

Commerce blogs are set up mainly to promote sales of products and services. They can be of the personal or corporate type but their main goal is sales.

How to Start a Successful Blog


1. Define a Niche

In order to have a successful blog, it is important to have a well-defined niche. When you get the first stop right, other aspects will succeed. Your niche will guide you to reach the right audience that will constitute your followers. It is not advisable to combine different niche in one blog except you have the resources and time to promote the niche selected.

2. Choose the Right Blog Platform

It is important to know which blog theme will work for you before creating your blog. Some people think that by mimicking popular blog themes, they will also become popular. However, your blog themes have little to do with your Search Engine Ranking. At best it gives your readers a good experience and makes them easily find the different sections and call to action.

3. Create a Website/blog

When you have selected the theme that can work for you, you can hand them over to web developers to create your website. If you find blog theme s that are similar to the one that you selected, do not hesitate to use it. But do not choose a theme just because a popular blog uses it. 

4. Write Blog Profile/content map

Your blog needs a good about us, contact us, home page content among others. It is not advisable to leave all that to your web developers since content development and web development are two different fields. You can as well provide a content map/blog profile to your website developers while they create the blog for you.

5. Hire Expert Content Writers

When your blog has been created, ensure that all your content writers are able to write SEO centered content. Content writers handle a wide range of content niche for your blog so ensure that square pegs and not put in round holes except they are multitalented. 

Since it is a new blog, you cannot afford to just publish any content of your choice. Contents should be based on well-researched keywords to attract readers. The content writers can get these keywords from analytic tools like Google trends which on a daily basis provided keywords that are trending in a particular country around the world.

This will ensure that your contents always find readers. It is not right for blog owners to handle every aspect of their content even if they have the ability to do so. That is why the option of getting guest publishers is important. People are dynamic and they can become bored if they discover that only one author writes all the content in the blog.

6. Search Engine Optimization

Optimizing your blog for search engines is very important because it helps you to achieve your goals of reaching more people with your blog content. Your SEO can either be paid or organic. It involves the use of focus keywords, outbound links, inbound links, readability, featured photos, meta-descriptions, tags among others

A. Inbound links
Inbound links are words, sentences, or phrases from the blog that are linked to the content that is being created. When adding inbound links it is important for people to add “the open in new tab “ option so that when readers click on the links while reading the published blog post, it will take them to other pages in the blog without leaving the content that they are reading. Inbound links help readers to spend more time on your blog.

B. Outbound links
Outbound links are gotten from contents published on other blogs or websites that relate to the content in your blog. You can add outbound links by copying the link and pasting them on the words through the link option. You can use it to back up claims that are made in the content such as quotes and statistics for marketing purposes.

C. Readability
Readability features in Wordpress websites help rid your content on passive words, ambiguity and poor content. I will facilitate SEO and make your content enjoyable. Readability will become even more relevant in the coming years as Google has made the user experience a part of its criteria for ranking. 

D. Focus Keywords
Keywords are the words or phrases that you want your content to rank for. Most popular blogs get their focus keywords from Google trends so that they can contribute to trending topics and get more readers. 

However, with the right tools, you can get a choice keyword to rank high so long as people are searching for them. Some website names like Student Motivation Program in Nigeria are keywords on their own so that when people search for such programs, the website will come up at the top.

E. Featured photos
Photos can draw attention to your content. They can as well help you communicate the ideas in your content to readers and get them to click and read it. 

F. Meta-description
Meta tags help you to capture all the ideas in your content in brief. This is the aspect that appears when your content pops up in search-engine.

G. Tags
They are words and phrases that are related to your focus keywords. Tags help to optimize your content when people search related keywords on search engines.

7. Google Indexing

Google indexing is a complex aspect of SEO that gives you a better ranking advantage. It involves signing up on an account and then submitting some of your blog details to Google. It is important to give your blog content the much-needed visibility.

8. Social Media

Social media is a less technical place to find readers for your content. Most top blogs make use of social media in diverse ways. InstagramFacebook, Twitter, Linkedin, Pinterest among others. For your page is well managed with consistent social media posts, you will have a large following and readers that will freely click on your blog articles wherever you share them. 

9. Monetization of Blog

I am sure that you have been waiting to read about how you can become rich from operating a blog. Well, you are right if you think that blogs can be monetized. For your blog to run seamlessly, you must buy a domain and pay for it monthly or yearly as the case may be. 

You need some income from your blog to keep it running and to meet up with your financial obligation to those you hired and services you sought to promote it. However, monetization of blogs can be achieved only if you have met all the other points discussed above and gained a considerable following. You can subscribe to ad plans which give you pay per click, Google Adsense and even personal ads to boost your income.

Conclusion

Many successful blog owners have made a fortune out of it but they never put money first but did to achieve some remote goals. If you achieve your initial goal of reaching people in your niche with good content, you will certainly make good financial returns. But that should be after you have made much progress.
 

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In the journey of blogging, there are many steps to be taken. The steps must be carefully taken to make the blog successful
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