2020 best free SEO tools


This page shows list of best free seo toolsin 2020. The tools are all available for free

2020 Best Free SEO tools

Today, search engine optimization has become more important to every online business. Each day, new SEO trend emerges due to constant change in search engine algorithm. So you need to be updated to match the new SEO trend.

Whether you are new to online businesses or not, you definitely need SEO tools. These SEO tools can help you meet your goals. One good thing is that some of them are free. So I will be showing you the best free SEO tools in 2020.

Google analytic

google analytic logo

This is one of the tools you must know how to use in 2020. The tool is a very good SEO tool every online marker must have in 2020. The tool is free and does not require any upgrade.

This tool helps with information on your websites or app. It shows data on websites number of visit, sources of traffics and location statistics

Online marketers can use the data from Google Analytics to strategize plans on what’s best for business.

Google search console

google search console logo

Formerly called Google Webmaster Tool. This tool provides similar data like Google Analytics but in a simpler form.

Google search console provides data on app performance and coverage. Performance data shows you the number of clicks and visits to your site. While coverage data helps you solve issues related to indexing and crawling of web pages.

Blogger finds this tool very useful because they can test the mobile usability of web pages. The result from the test can help users optimize pages for SEO on mobile devices.

Google trends

google trend logo

This tool like other Google tools is free. It helps digital marketers to find out how a keyword has been trending. It also gives data on the key term and any related search.

Google keyword planner

Google keyword planner logo

This is a free keyword research tool from Google. It is one of the indispensable SEO tool still available in 2020. This tool alongside other SEO tools can help marketers plan SEO strategy

Just as its name sounds, it helps you plan your keywords. Its data can help you interpret the cost, volume and the competitions a keyword has.

Pagespeed insight

pagespeed insight logo

The loading speed of pages cannot be disputed in the age of SEO. Page speed can either improve your site rank on Google. With page insight, you can measure the loading speed of your site for free.

Data from page insight will help you plan where to improve to get the desired result.

Answer the public

answer the public logo

This is a keyword research tool available or free. This tool can generate over 150 keywords in a matter of seconds.

One good thing about this tool is that it does not generate its keywords from Google keyword planner. But rather it gets its keyword from questions asked by people on social media and forums.

A section in answer the public contains “vs keywords”. There you will see comparison related keywords like “Toyota vs Honda”

Bing webmaster tool

Bing like Google is a search engine with about 25% of US market share. the bing webmaster tool is used by marketers for SEO optimization on yahoo and bing search engines.

Bing webmaster tool works just like Google search console. The tool can give you a full view of how your site is performing and where it needs improvement. It can help you with website impression data so you can develop an improvement strategy and analyze website problems.

One of the best features of this tool is “SEO Analyzer”. This feature helps you with the best SEO practices and can get around “robots.txt” to check pages not yet ready or indexing

Moz keyword explorer

moz keywords logo

This is by far one of the best keyword research tools for digital marketers. Moz keyword explorer can generate thousands of keyword suggestions within seconds. The result of the keyword search contains data on keyword volume and its frequency.

However, Moz keyword explorer is not 100% free. But, the free version allows you to research up to 10 queries with 50 rows of data. The premium version which is available for 99 USD offers better SEO analysis tool.

Yoast SEO

This is a plug-in available or free to all WordPress users. This tool is one of the best SEO tools for beginners. It makes it easy to optimize contents for SEO.

The plugin is great as it is fully incorporated into WordPress editor. It gives you the free will you need to optimize your website. It also has FAQ and how-tos which make it easier for anyone to use.

Yoast SEO makes use of indicators which can point out where you need to improve on a page. It will also show you things you have optimized aright.

Note: Yoast is not totally free. You need to upgrade to a premium version to enjoy its full SEO features.


semrush logo

This is a broad SEO tool that can help you follow up on SEO optimization techniques related to your site. Though the tool is not 100% free, its free version can still be useful.

The free version has a lot of features that can make things easier for a blogger. Also, you will get to use extra extensions like the growth quadrant

With the free version, you can:

  • Perform up to 10 keywords and domain analytics
  • Use the “Keyword Magic Tool” without any need to save the result.
  • Use the “site audit” tool to crawl up to 100 pages of your websites
  • Track the position of up to 10 keywords with “position tracking” features.
  • Receive up to 10 “SEO ideas units” per month


Google my business

Google my business logo

This tool is designed for businesses with a physical location. With Google my business, the business can list their businesses, so they can appear on Google Maps, Local Park and knowledge panel

If a business listing is optimized on GMB, it can be an added advantage to the business. Most competitors may not optimize their listing, so they are going to miss out on recent trends.



Ubersuggest logo

This a free SEO tool that allows you to get keyword suggestions and other SEO data. Though not 100% free, it has lots of features you might find in a paid SEO tool.

When you run keyword research, you will be shown several types of data like monthly search volume and keyword difficulty. You will also get a suggestion on keywords based on the keyword you entered.

Its best feature is the comparison feature where you will get result on “A vs B“ keywords.

Rank math

This is one of the most used SEO plugins with over 300000 installations. This tool can work just like Yoast SEO. It can perform a lot of SEO functions and it gives you total freedom on what to use on your website.

With rank maths you can:

  • Optimize title tags and meta description
  • Create sitemaps
  • Identify new contents.
  • Monitor 404 errors

Screaming frog SEO Spider.

Screaming frog SEO Spider logo

This is a free crawler tool that can be used to crawl up to 500 URL. This tool can help analyze and audit SEO problems.it can be used for websites of any size to analyze Meta tags and to check plagiarism.

One good thing is that you can export your data in a spreadsheet format. With that, you can analyze data properly.


I hope this article is will help you with the tools you need for your SEO. Why not drop a comment below If you have other suggestions.

 read: best business ideas in 2020




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uniqueupdate: 2020 best free SEO tools
2020 best free SEO tools
This page shows list of best free seo toolsin 2020. The tools are all available for free
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